SaaS Analytics, MRR, Churn and growth for indie founders
Gross vs net revenue in SaaS: formulas, what Stripe shows vs what you should report, and which number to use for fundraising vs profitability.
How to calculate ARR step by step with formulas, worked examples, and the mistakes that inflate your annual recurring revenue. For founders.
Calculate churn rate step-by-step with formulas for customer and revenue churn. Includes Excel template and Stripe guide. For SaaS founders.
Net cash flow formula for SaaS: operating, investing, and financing components. Worked example for bootstrappers with annual plans and Stripe.
Compare penetration pricing vs price skimming for SaaS with examples, tradeoffs, and a framework to pick the right launch strategy. For founders.
Reduce churn step by step: diagnose the trigger, fix dunning first, rework onboarding, then attack pricing. The full reduce-churn playbook for indie SaaS.
Revenue based financing explained: formula, worked example, edge cases, and how it connects to SaaS financial reporting. For indie founders.
Revenue operations without a team: connect your Stripe, marketing, and support data to stop churn and fix acquisition spend at €5K MRR. For founders.
SaaS cost optimization for indie founders: 30-min stack audit, what to cut first, replace strategy, and how to track tool spend against revenue.
Learn how tiered pricing works for SaaS, why tiers increase ARPU, and how to design a 3-tier structure that drives upgrades. For SaaS founders.
Understand what is bootstrapping in SaaS with examples, tradeoffs vs VC funding, and a practical guide for solo founders. For SaaS founders.
Churn rate, defined for solo SaaS founders below €100k MRR. Thresholds, weekly reading habit, and when the number should change a decision.