SaaS Analytics, MRR, Churn and growth for indie founders
Customer segmentation divides your SaaS customers into groups by behavior, value, or channel. Learn 4 models with worked examples. For founders.
Vanity metrics in SaaS: which numbers feel good and lie, why founders keep tracking them, and the audit that swaps them for real decision drivers.
ARR means Annual Recurring Revenue: MRR x 12. Here's the formula, what actually counts, and the mistakes founders make inflating it. For founders.
Learn how to choose the right value metric for SaaS pricing, with examples, common mistakes, and a step-by-step selection process. For founders.
The 5 types of MRR every SaaS founder should track: New, Expansion, Contraction, Churned, and Reactivation. Formulas, examples, and how they connect.
Subscription analytics explained: what these tools should do, the metrics that matter, and a step-by-step framework to evaluate SaaS analytics software.
SaaS scenario planning shows which assumptions kill your runway. Run base, upside, and downside cases before cash gets tight. For SaaS founders.
Use this SaaS pricing calculator to find your price floor, check ARPU targets, and validate whether your current plans are viable. For founders.
Copy this SaaS pricing model template with a 3-tier structure, value metric selection, and upgrade logic you can ship today. For SaaS founders.
SaaS metrics that drive decisions: the short list founders actually need, what each triggers, and the 4 mistakes that derail most dashboards.
SaaS forecast model with 3 inputs: new + expansion - churn. Forecasts next month MRR honestly without modeling 30 acquisition assumptions. For founders.
SaaS financial model with 8 inputs: forecast MRR, runway, and growth in 20 minutes per month. Built for founders who actually update the sheet.