SaaS Analytics, MRR, Churn and growth for indie founders
Vanity metrics in SaaS: which numbers feel good and lie, why founders keep tracking them, and the audit that swaps them for real decision drivers.
ARR means Annual Recurring Revenue: MRR x 12. Here's the formula, what actually counts, and the mistakes founders make inflating it.
Learn how to choose the right value metric for SaaS pricing, with examples, common mistakes, and a step-by-step selection process.
The 5 types of MRR every SaaS founder should track: New, Expansion, Contraction, Churned, and Reactivation. Formulas, examples, and how they connect.
Subscription analytics explained: what these tools should do, the metrics that matter, and a step-by-step framework to evaluate SaaS analytics software.
SaaS scenario planning shows which assumptions kill your runway. Run base, upside, and downside cases before cash gets tight.
Use this SaaS pricing calculator to find your price floor, check ARPU targets, and validate whether your current plans are viable.
Copy this SaaS pricing model template with a 3-tier structure, value metric selection, and upgrade logic you can ship today.
SaaS metrics that drive decisions: the short list founders actually need, what each triggers, and the 4 mistakes that derail most dashboards.
SaaS forecast model with 3 inputs: new + expansion - churn. Forecasts next month MRR honestly without modeling 30 acquisition assumptions.
SaaS financial model with 8 inputs: forecast MRR, runway, and growth in 20 minutes per month. Built for founders who actually update the sheet.
SaaS acronyms cheat sheet: ARR, MRR, NRR, GRR, ACV, ARPU, LTV, CAC. Plain definitions, formulas, and where founders trip up with each one.