SaaS Analytics, MRR, Churn and growth for indie founders
SaaS customer onboarding metrics that predict 90-day retention: activation rate, time to value, completion rate. How to measure each and what to fix.
SaaS gross margin: formula, what counts as COGS (and what does not), benchmarks by stage, and why investors check it before growth rate. For founders.
SaaS sales for solo founders: inbound vs outbound at €0-€10K MRR, the 3-tool minimal stack, and the playbook to close early deals without an SDR.
SaaS subscription management explained: what Stripe covers, what it does not (pauses, cancellation flows, complex dunning), and when to add tooling.
Compare usage based pricing vs subscription for SaaS with tradeoffs, examples, and a framework to choose the right model. For SaaS founders.
Operating income for SaaS: formula, worked example with realistic numbers, how it differs from EBIT, and why investors ask about it specifically.
Annual recurring revenue formula explained: simple vs comprehensive ARR, what to include and exclude, worked examples, benchmarks, and Stripe walkthrough.
How to convert MRR to ARR with the MRR x 12 formula. Covers when the conversion works, when it breaks, and how to handle edge cases. For founders.
A practical b2b saas marketing playbook for founders, channels that work at low MRR, metrics to track, and when to double down. For founders.
CAC payback period for SaaS: formula, healthy ranges by segment, LTV:CAC ratio context, and 5 levers to shorten payback below 12 months. For founders.
Cohort analysis for SaaS: how to read retention tables, build one from Stripe data, and use cohorts to spot product changes that improve retention.
Complete saas churn guide for indie hackers: formulas, benchmarks, 10 reduction tactics, and how to track saas churn from Stripe. No enterprise fluff.