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Pricing

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Pricing in SaaS gets covered badly. Most articles are written by consultants who recommend "value-based pricing" as if it were a meditation practice rather than a measurable change you push to Stripe at 2 PM on a Tuesday. The other genre is the post-mortem from a B2B company that just raised Series C — useful for them, irrelevant for you at €8K MRR. The articles in this category are written for the founder who has to pick a number, ship it, and watch what happens in real conversion data.

The mistake we see most often: founders price by feel and never change it. They pick €19/€49/€99 because everyone does, ship it, and three years later wonder why ARPU never grew. Pricing is the cheapest experiment in your entire toolkit — no engineering, no marketing spend, just a number update — and yet it's the experiment most indie founders avoid. The articles here are designed to make that experiment less scary by giving you the math first.

If you're just starting to think about it, B2B SaaS pricing for builders is the foundation read — it argues for charging on value with concrete examples rather than platitudes. For specific tactics, value-based pricing examples for SaaS breaks down companies who got the value lever right. If you're considering packaging tiers together, bundle pricing for SaaS shows when bundling raises ARPU and when it just confuses prospects.

The deeper observation worth absorbing: your price isn't a number, it's a positioning signal. Charging €19/month tells your prospects you compete with personal-productivity tools; charging €299/month tells them you compete with hiring an analyst. Both can work. Both can be wrong. The articles in this category help you figure out which you are — and how to test that hypothesis without inviting a sales team into your life or building a quote-based pricing page you'll regret in six months.

Pricing in SaaS gets covered badly. Most articles are written by consultants who recommend "value-based pricing" as if it were a meditation practice rather than a measurable change you push to Stripe at 2 PM on a Tuesday. The other genre is the post-mortem from a B2B company that just raised Series C — useful for them, irrelevant for you at €8K MRR. The articles in this category are written for the founder who has to pick a number, ship it, and watch what happens in real conversion data.

The mistake we see most often: founders price by feel and never change it. They pick €19/€49/€99 because everyone does, ship it, and three years later wonder why ARPU never grew. Pricing is the cheapest experiment in your entire toolkit — no engineering, no marketing spend, just a number update — and yet it's the experiment most indie founders avoid. The articles here are designed to make that experiment less scary by giving you the math first.

If you're just starting to think about it, B2B SaaS pricing for builders is the foundation read — it argues for charging on value with concrete examples rather than platitudes. For specific tactics, value-based pricing examples for SaaS breaks down companies who got the value lever right. If you're considering packaging tiers together, bundle pricing for SaaS shows when bundling raises ARPU and when it just confuses prospects.

The deeper observation worth absorbing: your price isn't a number, it's a positioning signal. Charging €19/month tells your prospects you compete with personal-productivity tools; charging €299/month tells them you compete with hiring an analyst. Both can work. Both can be wrong. The articles in this category help you figure out which you are — and how to test that hypothesis without inviting a sales team into your life or building a quote-based pricing page you'll regret in six months.

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