SaaS Analytics, MRR, Churn and growth for indie founders
8 customer success metrics that predict SaaS retention: health score, NPS, time to value, expansion rate. Formulas, benchmarks, how to act.
MRR vs ARR explained: formulas, when to report each, how to convert between them, and the mistakes that make your recurring revenue look wrong.
SaaS unit economics: LTV, CAC, payback and the ratios that tell you if growth is sustainable. Formulas, benchmarks, and framework.
What is SaaS? Cloud software sold via subscriptions. The model, key metrics (MRR, churn, LTV), examples, and how it differs from traditional software.
Accounts receivable explained for SaaS: definition, AR vs deferred revenue, why it matters with enterprise customers and stays low for self-serve.
AR turnover formula explained: net credit sales divided by average AR. Worked examples, conversion to DSO, and SaaS benchmarks for net-30 to net-60 terms.
Calculate AR turnover ratio to measure collection efficiency. Learn the formula, convert to days outstanding, and see SaaS benchmarks.
AR aging report explained for SaaS: standard 30/60/90/90+ buckets, action triggers per bucket, and when to escalate to collections or write off.
Learn the ARR formula and calculate Annual Recurring Revenue correctly. Includes simple vs full formulas, benchmarks by stage, and Stripe guide.
ARR meaning explained: Annual Recurring Revenue is predictable yearly subscription revenue. Learn the formula, examples, and why ARR matters.
How to convert MRR to ARR with the MRR x 12 formula. Covers when the conversion works, when it breaks, and how to handle edge cases.
Understand ASC 606 revenue recognition for SaaS. Learn the 5 steps with practical examples for monthly, annual, and multi-year contracts.