SaaS Analytics, MRR, Churn and growth for indie founders
Order-to-cash (O2C) process for SaaS: every step from subscription to settled cash, where Stripe automates it, and where enterprise breaks down.
3-tier SaaS pricing that removes comparison fatigue: how to define Starter/Growth/Scale, set features, anchor prices, and measure what actually works.
Quote-to-cash (Q2C) for SaaS: every step from CPQ to settled payment, how Q2C differs from O2C, and where deals slow down or leak.
Revenue churn vs customer churn: formulas, when they tell opposite stories, and which metric to report by audience for SaaS founders.
Build a revenue dashboard for SaaS that shows MRR, churn, expansion, and cohort data. Includes template structure and key metrics.
Revenue forecast formula for SaaS: starting MRR + new + expansion - churn = ending MRR. Worked example, scenarios, and how to defend the model.
Revenue recognition examples for SaaS: 6 scenarios with journal entries (monthly, annual, upgrades, refunds, trials) under ASC 606 and IFRS 15.
Learn the revenue recognition principle for SaaS. Understand when subscription revenue is recognized vs when cash is received.
The rule of 40 balances growth and profitability. Learn the formula, see benchmarks, and calculate your score with worked examples.
SaaS dashboard in a day: the 8 metrics every founder needs in a single operator view. Layout, definitions, and the alert block that prompts action.
A SaaS metrics dashboard needs 10 core metrics. Here's the template, what each metric measures, and how to read it without noise.
Complete SaaS metrics glossary with definitions, formulas, and benchmarks for ARR, MRR, Churn, NRR, CAC, LTV, and 40+ more.