SaaS Analytics, MRR, Churn and growth for indie founders
Build a revenue dashboard for SaaS that shows MRR, churn, expansion, and cohort data. Includes template structure and key metrics. For founders.
Revenue forecast formula for SaaS: starting MRR + new + expansion - churn = ending MRR. Worked example, scenarios, and how to defend the model.
Revenue recognition examples for SaaS: 6 scenarios with journal entries (monthly, annual, upgrades, refunds, trials) under ASC 606 and IFRS 15.
Learn the revenue recognition principle for SaaS. Understand when subscription revenue is recognized vs when cash is received. For founders.
The rule of 40 balances growth and profitability. Learn the formula, see benchmarks, and calculate your score with worked examples. For founders.
SaaS dashboard in a day: the 8 metrics every founder needs in a single operator view. Layout, definitions, and the alert block that prompts action.
A SaaS metrics dashboard needs 10 core metrics. Here's the template, what each metric measures, and how to read it without noise. For founders.
Complete SaaS metrics glossary with definitions, formulas, and benchmarks for ARR, MRR, Churn, NRR, CAC, LTV, and 40+ more. For SaaS founders.
Stripe analytics for SaaS: every metric Stripe calculates natively, the gaps (MRR, churn, NRR, cohorts), and 4 options to fill them by budget.
Stripe churn analytics requires more than the dashboard shows. Here's how to extract accurate churn data, segment it, and act on it. For founders.
Stripe MRR calculation explained: why Stripe's number is wrong, how to normalize annual plans, exclude one-time fees, and handle prorations correctly.
Stripe revenue dashboard: what Billing Overview shows, the 9 metrics it misses (MRR waterfall, churn, NRR, cohorts), and how to build the missing layer.