SaaS Analytics, MRR, Churn and growth for indie founders
Stripe analytics for SaaS: every metric Stripe calculates natively, the gaps (MRR, churn, NRR, cohorts), and 4 options to fill them by budget.
Stripe churn analytics requires more than the dashboard shows. Here's how to extract accurate churn data, segment it, and act on it.
Stripe MRR calculation explained: why Stripe's number is wrong, how to normalize annual plans, exclude one-time fees, and handle prorations correctly.
Stripe revenue dashboard: what Billing Overview shows, the 9 metrics it misses (MRR waterfall, churn, NRR, cohorts), and how to build the missing layer.
Stripe subscription analytics covers MRR basics but misses NRR, cohort retention, and churn segmentation. Here's what you actually need.
Subscription billing collects recurring payments automatically. Learn how the full cycle works from signup to renewal for SaaS founders.
Time to Value measures how fast customers reach their 'aha moment'. Learn to measure TTV and reduce it to improve retention.
Unearned revenue journal entries for SaaS: monthly, annual prepaid, upgrades, refunds. Step-by-step debits and credits with realistic examples.
Unearned revenue and deferred revenue mean the same thing - prepaid subscription revenue not yet earned. Learn where it goes and how to record it.
Value based pricing anchors price to customer outcomes, not your costs. See 5 real SaaS examples and a practical framework to apply it.
ACV (Annual Contract Value) is average annual revenue per contract. Learn formula, ACV vs ARR differences, and benchmarks.
Churn rate measures customers or revenue lost. Learn formulas, 2026 benchmarks (3-5% monthly average), and 10 reduction strategies.