SaaS Analytics, MRR, Churn and growth for indie founders
Burn rate formula for bootstrapped SaaS: gross burn, net burn, and runway in 3 steps. Worked example, common mistakes, and Excel-ready math.
Customer retention rate formula: simple step-by-step calc, revenue vs customer retention, 2026 benchmarks by segment, and tactics that move it.
Market segmentation breaks your total addressable market into targetable groups. Learn the 4 types, SaaS-specific frameworks, and worked examples.
Compare SaaS pricing models: flat rate, tiered, usage-based, per-seat, and freemium. See examples and learn when to use each model. For founders.
MRR means Monthly Recurring Revenue - predictable monthly revenue from subscriptions. Learn what MRR is and why it's the core SaaS metric. For founders.
Negative churn means expansion revenue exceeds lost revenue. Learn what drives it and how bootstrapped SaaS can get there. For SaaS founders.
Net profit margin for SaaS explained: when negative is normal, when it signals trouble, benchmarks by stage, and the link to gross + operating margin.
Calculate NRR with our formula and see benchmarks (110%+ is good). Learn NRR vs GRR, see top company scores, improve retention. For founders.
Order-to-cash (O2C) process for SaaS: every step from subscription to settled cash, where Stripe automates it, and where enterprise breaks down.
3-tier SaaS pricing that removes comparison fatigue: how to define Starter/Growth/Scale, set features, anchor prices, and measure what actually works.
Quote-to-cash (Q2C) for SaaS: every step from CPQ to settled payment, how Q2C differs from O2C, and where deals slow down or leak. For founders.
Revenue churn vs customer churn: formulas, when they tell opposite stories, and which metric to report by audience for SaaS founders. For founders.