SaaS Analytics, MRR, Churn and growth for indie founders
Burn rate for SaaS founders: formula, gross vs net, runway calc, and benchmarks by stage. Worked example for bootstrappers tracking cash. For founders.
Calculate LTV for SaaS with multiple formulas. Learn simple vs advanced LTV, see benchmarks, and understand LTV:CAC ratio. For SaaS founders.
CARR vs ARR explained for SaaS founders. Learn what Committed ARR captures that ARR misses, with formula and worked examples. For SaaS founders.
SaaS cash flow forecast template: monthly inflows, outflows, and runway position. Worked example with annual plans and a downloadable structure.
Cost-plus pricing adds a margin to costs to set price. For SaaS, it often fails, but there are cases where it works. Here's the full analysis.
Customer retention rate in SaaS: formula, benchmarks by stage, and the relationship to churn. Practical tactics that move the number for founders.
6 customer segmentation examples for SaaS with real numbers: plan tier, behavior, tenure, channel, LTV, and value-based segments. For founders.
Customer segmentation vs market segmentation: both divide audiences into groups, but serve different decisions. Here's how to use each. For founders.
Deferred revenue is prepaid subscription revenue not yet earned. Learn how to record it, where it goes, and what Stripe misses. For founders.
SaaS financial reporting boils down to 4 reports reviewed monthly. Here is what each one tells you and the red flags to catch early. For founders.
Gross churn vs net churn explained: when expansion matters, when it hides losses, and how net revenue churn can go negative for healthy SaaS.
Gross margin formula for SaaS: what counts as COGS, what does not, worked example, and benchmarks by stage to track for fundraising. For founders.